I couldn’t believe my eyes when I was watching the news the
other day. They actually announced on a legitimate news station that the Star
Wars: The Force Awakens trailer would be premiering that weekend.
And no, I’m not going to discuss the trailer. The rest of
the internet is discussing it go somewhere else if you feel the new lightsaber
isn’t up to specs.
What I am going to discuss is that the news took time out to
discuss the premiere to a trailer to a movie that won’t be coming out for
ANOTHER YEAR! So however excited you are about going back to the galaxy far far
away you should probably get comfy cause you’re not going back anytime soon.
When did we let it be the norm to have the film companies
tell us everything about the movies before the main cast is born? Marvel and DC
have already announced their movie plans for the next decade. Seriously, it’s
like 10 or 12 movies announced, some even have plot spoiled. That’s insane!
I get right now advertising for the summer stuff, like
Jurassic World’s trailer, but most people only go to the movies for the
holidays and for the summer, but when we’re talking a year or more in advance I
find it get’s ridiculous. What’s going to happen if The Force Wakes Up From It’s
Nap turns out to be an awful movie? How will Disney recover after hyping up a
movie for over a year that turns out to give us yet another bad Star Wars
movie? And (Knock on wood) what if one of the mains from the Avengers finds
himself in a tragic accident and is unable to be in Avengers 2: Rise of the
Machines or whatever? Or worse does what Heath Leger did and dies? Can you
write an Avengers: Civil War storyline that everyone is looking forward to and
have it be good but have Robert Downy Jr get replaced?
This seems like a
very precarious house of cards the film industry is building itself right now,
and I for one don’t like it. As both a film geek and a general fanboy geek I
don’t want to see my beloved franchises crash Titanic style before my eyes just
because Warner Bros. needed to announce their films early and ended up unable
to follow through, or ended up putting out some sort of disaster that both the
comic book and film industry would have to dig themselves out of.
Maybe I'm just an extremest. Maybe Star Wars The Force Rolls Over will rekindle my nearly extinguished love of the franchise. I don't know. All I know is that for now I'm going to keep my excitement on hold until we get closer to the actual films and not let rumors and teases get me hyped up for something that hasn't even begun casting yet.
-JOE
Most of these trailers that are coming out are actually supposed to be teasers. A teaser is... just that, a tease. I actually think it makes a lot of sense of why they're releasing teasers this early.
ReplyDeleteFirst, a teaser gets you excited and talking about what you saw. That's all they want right now. They want you to be talking about the movie and getting excited for it.
Secondly, principle photography for movies is almost always complete before they make a teaser. I can't speak for the other movies but I know that Age of Ultron is finished with their actual filming. From here on out to the premiere it's just special effects done in post production. (Which can take a lot of time.) The actors have been scheduled for some reshoots though. (This may be a post credits scene and not anything to do with the actual movie.)
Thirdly, working on animation projects for school, we are in pre production and already releasing promotional materials like t shirts and posters. Why? It's so that way we hold ourselves accountable and develop a commitment to what we are working on. Studios releasing teasers this early ups the excitement not only for the general public but also for the cast and crew. Thereby making them want to make the best movie possible.
Finally, hyping up a movie is great for a bomb. If it looks exciting, it doesn't matter what the reviews are like, people are going to go see it. Just look at Transformers. Those movies are critical failures but made serious buck. If these movies end up being crap it won't be because of how they are marketed. And even if they do end up being crap they will still make money because of how they are marketed.